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Showing posts with label Apple becomes world top brand. Show all posts
Showing posts with label Apple becomes world top brand. Show all posts

Tuesday, October 1, 2013

For the primary time in its 13-year history, Interbrand encompasses a new leader of its annual study of the foremost valuable complete names: Apple.
The iPhone maker bumped Coca-Cola, that had diode the study since it began in 2000, with a complete price that Interbrand assessed at $98.3 billion. And reflective the rising importance of technology in international business and client consciousness, Google came in at second place with a complete price of $93.3 billion, well sooner than the drinkable maker's $79.2 billion price.
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Not everybody fared additionally within the school world. As Samsung rose from ninth to eight place with a twenty % complete price in increase, it listed positions with Intel, that born five %.
Interbrand bases its assessment on a mix of the company's money performance, its role influencing client decisions, and the way well the complete lets an organization charge premium costs and deliver profits.
"Every thus usually, an organization changes our lives -- not simply with its product, however with its attribute. this can be why...Apple currently ranks No. 1," aforesaid Jez Frampton, Interbrand's international chief officer during a statement weekday. The report (PDF) more a cautionary note amid paragraphs of lavish praise: "The focus for the long run is clear: Apple should achieve deceleration Samsung's momentum and capture the booming Chinese mobile market."
Apple surged from thirty sixth place within the 1st Interbrand study in 2000 to the highest spot in 2013. No. two Google is rising quicker.
Apple surged from thirty sixth place within the 1st Interbrand study in 2000 to the highest spot in 2013. No. two Google is rising quicker.
(Credit: Interbrand)
Apple had been No. two within the 2012 study of brand name price, and Google was No. 4. IBM, antecedently No. 3, slipped to fourth place, and Microsoft stayed level at fifth place.
Samsung, that has gained prominence through client physics and automaton phones, rose from ninth to eight place with a twenty % complete price in increase. that permit it trade positions with Intel, that born five % from the 2012 list.
Interbrand additionally calls out the businesses whose complete price is rising quickest. There, Facebook came out on prime, with a forty three % increase in complete price over the last year. It ranks fifty two on the general 2013 list, up from 69th place in 2012.

Apple kicks off Coke from world top brand title

For the primary time in its 13-year history, Interbrand encompasses a new leader of its annual study of the foremost valuable complete names: Apple.
The iPhone maker bumped Coca-Cola, that had diode the study since it began in 2000, with a complete price that Interbrand assessed at $98.3 billion. And reflective the rising importance of technology in international business and client consciousness, Google came in at second place with a complete price of $93.3 billion, well sooner than the drinkable maker's $79.2 billion price.
Related stories
Apple scores as competitor international complete in new report
Apple's complete moving up the ranks
Not everybody fared additionally within the school world. As Samsung rose from ninth to eight place with a twenty % complete price in increase, it listed positions with Intel, that born five %.
Interbrand bases its assessment on a mix of the company's money performance, its role influencing client decisions, and the way well the complete lets an organization charge premium costs and deliver profits.
"Every thus usually, an organization changes our lives -- not simply with its product, however with its attribute. this can be why...Apple currently ranks No. 1," aforesaid Jez Frampton, Interbrand's international chief officer during a statement weekday. The report (PDF) more a cautionary note amid paragraphs of lavish praise: "The focus for the long run is clear: Apple should achieve deceleration Samsung's momentum and capture the booming Chinese mobile market."
Apple surged from thirty sixth place within the 1st Interbrand study in 2000 to the highest spot in 2013. No. two Google is rising quicker.
Apple surged from thirty sixth place within the 1st Interbrand study in 2000 to the highest spot in 2013. No. two Google is rising quicker.
(Credit: Interbrand)
Apple had been No. two within the 2012 study of brand name price, and Google was No. 4. IBM, antecedently No. 3, slipped to fourth place, and Microsoft stayed level at fifth place.
Samsung, that has gained prominence through client physics and automaton phones, rose from ninth to eight place with a twenty % complete price in increase. that permit it trade positions with Intel, that born five % from the 2012 list.
Interbrand additionally calls out the businesses whose complete price is rising quickest. There, Facebook came out on prime, with a forty three % increase in complete price over the last year. It ranks fifty two on the general 2013 list, up from 69th place in 2012.

Posted at 11:09 AM |  by Sohail Ahmed

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